Style By Sissi at the Salon du Livre 2025

When fashion becomes writing, and elegance, transmission :

Geneva, Switzerland, April 2025
This year, Style By Sissi Montreux has crossed a new frontier: that of literary creation, of emotion put into words, of dialogue through the page.

It was at the heart of the Geneva Book Fair, a major event on the Swiss cultural scene, that designer Sissi Da Trindade presented her book for the very first time, during an impressive day of book signings that were a blend of elegance, confidence and pride.

A brand... and a voice:

Sissi Da Trindade is not just a designer of lingerie and luxurious interiors.

She is a woman of words, memories and convictions. With this first book, she opens up an even wider space: that of intimate sharing, the transmission of experience, and the affirmation of a plural identity, between Brazil, Switzerland, royalty, gentleness and courage.

A day of dedications, an act of love:

Surrounded by inspirational figures from the artistic, cultural and business worlds, Sissi welcomed her readers in a warm and symbolic atmosphere.

Among the personalities present, the presence of the Brazilian Vice-Consul in Geneva was a highlight, a strong endorsement of the creative Brazilian diaspora and the voice of women entrepreneurs who are making their mark internationally.

"Writing is also about dressing the soul.
Every word is lace, every chapter silk."
Sissi Da Trindade.

A brand that links worlds:

Style By Sissi was more than just a presence at the show:
in this crossroads of stories, dreams and cultures, where lingerie becomes poetry, and fashion meets the spoken word.

This unique moment allowed Sissi to promote its brand in a new language. The language of the book, of dialogue, of testimony, a subtle bridge between aesthetics and meaning, between textile and text.

The elegance of ideas, the beauty of connection

To be here, in this space of living culture, is to affirm that fashion can be thought. That it can defend, move and inspire.

That a brand, like a book, can uplift, bring people together, support causes and create lasting bonds.

Style By Sissi will continue to be where ideas take shape, where beauty is written with depth, and where each encounter becomes the source of a more sensitive, more luminous future.